Join ACO’s collaborative working group for marketing, communications, and PR staff within ACO member charities, as well as those interested in the field.
This month’s session will focus on brand.
In this session, we will explore the key elements of brand building, from aligning your brand with your charity’s mission to maintaining consistency across various platforms. In addition, you’ll hear from expert speakers and member charities, including real-world examples of successful brand strategies in action. Whether you’re looking to strengthen your charity’s existing brand or embarking on a rebrand, this session will provide you with valuable insights and practical tools.
As always, this meeting offers a space for members to share updates on upcoming campaigns, collaborate on ideas, and seek peer support.
Speakers:
- Emma Shore – She is a brand and creative specialist who has worked for some of the world’s largest NGOs including Amnesty International UK and Save the Children. Previous to that, she spent ten years in broadcast television working on high-profile TV programmes such as This Morning on ITV1. She has a reputation for revitalising charity brands with a digital first and social optimisation approach. She led a brand refresh for the disability equality charity Scope in her former role as Director of Brand. She is currently Head of Brand and Marketing at Woodgreen Pets Charity.
- Paul Day, Benevolent Fund Manager at Chemical Engineers Benevolent Fund – With the charity having gone through a rebrand in 2024, Paul will be sharing his experience with the group.