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BDA Benevolent Fund - BDA Benevolent Fund
Last updated September 2021

BDA Benevolent Fund rebrand and launch new website

The British Dental Association Benevolent Fund has created a new look, website and logo for their charity.

The BDA Benevolent Fund was set up in 1883 and you can browse a fascinating timeline of the changes that have happened over the past 139 years on the Our History page of this new website. You will see that the last time a new logo was developed was 18 years ago and there have been some fundamental governance changes since then.

Ros Keeton, Chairman of the BDA Benevolent Fund explains why the charity felt the need for a change: “Our new look clearly defines who the charity is for. We had feedback from our Advisory Council about our old website and logo and specifically about the word ‘benevolence’. We wanted to bring the appearance of the Charity into the 21st century and appeal to the whole dental community.”

The website has been redeveloped to help dental students, dentists and their families, access financial and wellbeing support quickly and easily.

“We started partnering with Health Assured in January 2020 to offer a free wellbeing provision.” said Laura Hannon, General Manager. “The link between money and mental health is well documented and there can be a reluctance from the dental profession to talk about wellbeing and be open about any challenges they face. The health and wellbeing portal, my healthy advantage app, and helpline and counselling services, give our applicants extra support and more preventative tools to look after themselves earlier on building their skills and resilience for the future.

The core of their work remains, which is to offer dental students, dentists and their families financial assistance online if they are experiencing difficulties with managing their essential expenditures such as food, bills, and housing costs.

“We would like to raise awareness of everything on offer to the entire dental profession.” said Ros Keeton, “and we hope the clarity and modernity of the logo catches attention and helps people connect with us and share our work, so more people can be supported.”

Source: BDA Benevolent Fund