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Social Media - Social Media
Last updated September 2021

Beginner’s Guide to Social Media (with Charity Digital)

Workshop covering the basics of social media for charities held by Charity Digital

Using social media marketing for charities sounds like it should be easy but never ends up being that way. Sometimes it almost feels like it isn’t worth investing time into - but with more than half the world’s population using social media daily, it is almost impossible to ignore.

Let’s make things a little easier. In this workshop, Chris (Head of Marketing) and Nick (Growth Marketing Executive) from Charity Digital, aim to help get you started with social media marketing for your charity. Social media can help your charity do a lot, from fundraising to service delivery and so much more!

In their workshop, they will explore the different platforms, their strengths and weaknesses and help you choose the best ones for you to find your target audience. On top of that, they will run interactive sessions on creating the perfect post for the key platforms but also developing social strategies. On top of that, they will run interactive split sessions in which viewers can choose either ‘creating the perfect post for the key platforms’ or ‘developing a social strategy’. Both of these will provide direct support to you as the session runs.

What you can expect from this workshop:

  • Guide to the different key platforms, their strengths and weaknesses and how to choose which ones to use.
  • Information on creating great content and social campaigns.
  • An introduction to paid social media marketing.
  • Creating the perfect post for the key platforms.

Documents

Icon Making the Perfect Social Media Post

Presentation

Presentation showing how to make the perfect post on Facebook, Twitter, LinkedIn and Instagram.

Icon Beginner's Guide to Social Media for Charities

Presentation

Beginner's Guide to Social Media for Charities - Social Media 101 presentation covering the different social platforms and how they can be used.

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