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Partners - Partners

Charities seek corporate partners for long-term stability

This year's C&E Corporate-NGO Partnerships Barometer says all the charities go into partnerships for financial support, but 79% say they also do so for long-term security.

Charities are increasingly looking to corporate partnerships to provide long-term stability and create impact, according to an annual survey of charities and companies.

The C&E Corporate-NGO Partnerships Barometer 2019, published by the business consultancy C&E Advisory, says that whereas all the charities questioned entered into corporate partnerships to access financial support, 79% said they also believed being involved in a partnership was good for long-term stability, a figure 19 percentage points up on last year’s survey.

The survey of 101 UK-based companies and NGOs engaged in corporate-NGO partnerships also found that 83 per cent of charities said they expected their organisation to increase or significantly increase their investment in cross-sector partnerships over the next three years.

And 81% of charities agreed that harnessing corporate partners’ skills and assets would allow them to make more of an impact in delivering their missions than cash-based relationships would, an increase of 25 percentage points on last year.

For businesses, 91% said they had embarked on corporate partnerships to enhance their reputation and credibility, but an increasing number said they wanted to access knowledge (71%, up by 17 percentage points on the previous year) or new markets (56%, up by 18%).

The report concludes that partnerships between leading companies and NGOs are becoming deeper, longer-term and more sophisticated, and are proving more effective in addressing the big challenges facing society.

Manny Amadi, chief executive of C&E Advisory, said: "The trend towards more strategic partnering between companies and NGOs is gathering pace, and this is highly encouraging. Deploying business assets to address the core missions of their NGO partners is likely to be a more effective way to secure the goals of non-profit organisations, so it is pleasing to see this view increasingly acknowledged by NGOs.

"In turn, partnering with NGOs improves corporate understanding of the context in which business is done and enables companies to be sensitive to the issues that relate to their business. This means businesses can make better decisions and better manage their impacts on society."

More than two-thirds of charities said they believed partnerships were changing their corporate partners’ business practices for the better, and 64% of businesses agreed.

Read: Third Sector – Charities now see corporate partnerships as good for stability, says report