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Grant-Making Forum September 2019

Below are videos of all presentations recorded at the grant-making forum held on 11 September 2019.

Reconnecting with beneficiaries through brand and digital: How Sons and Friends of the Clergy became Clergy Support Trust

With David Crichton, Creative Director and Brand Consultant, IE Brand

Join IE Brand and Digital's Creative Director, Dave Crichton and Nick Gazard, Head of Marketing and Communications at Clergy Support Trust, to hear the story of how a 365-year-old benevolent charity, Sons and Friends of the Clergy, embarked on an ambitious project to rename, rebrand and build a new website. We'll discuss how we kept the rightly-cautious board of trustees on board, by undertaking a comprehensive research exercise, and how we translated user-led insight into compelling new messages and an arresting visual identity to build awareness. Finally, we'll talk about how we built the charity's new website, and how digitising your application processes can have a positive impact overnight...

With 17 years of industry experience under his belt, David Crichton serves as IE’s Creative Director – leading IE’s brand offering and award winning design team, as well as working as a Brand Consultant. Beginning his career as a Graphic Designer and making a gentle transition to consultancy, Dave combines his agency experience with his love of design, writing and film-making. Over the last few years, he’s been thoroughly immersed in the worlds of charity, health and education – and before that worked with a number of blue chip clients, including investment banks and building societies, record labels, TV production companies and retail. Under Dave's direction, IE Brand has won three Golds at the Transform Awards Europe, for Best Visual Identity for Education, Best Visual Identity for Healthcare & Pharmaceuticals, and for Best Brand Architecture Solution.

Nick Gazard is the Marketing and Communications manager at Clergy Support Trust, responsible for marketing, PR and the annual Festival Service at St Paul’s. His background is working in graphic and website design for churches, charities and small business for 20+ years. Married with three children and based in South East London, he’s a keen cyclist and coffee drinker.

Why Connect Assist?

With Ron Moodey, CEO of Connect Assist

If you think helplines are limited; think again! This interactive session will discuss the ‘art of the possible’ for helplines, from technology to services. It will discuss the pros and cons of in-sourcing or outsourcing, or perhaps a balance of both working together, and explore the idea of an ACO helpline.

Ron Moodey joined Connect Assist in June 2015 bringing with him over 30 years of experience in sales & marketing, media, e-commerce, leadership and business strategy. Ron has worked with the charity sector for over 10 years. He launched the charity fundraising contact centre Voices for Change in 2007.

An Introduction to the Reuse Network

With Lesley Prescott, Head of Operations, Reuse Network and Peter Everett, CEO of Lighthouse Furniture

Reuse Network speak about their work in encouraging the reuse of furniture and white goods to reduce poverty, tackle waste and offer a brighter future for the most isolated individuals in society.

As Head of Operations for the Reuse Network (formerly the Furniture Reuse Network – FRN) Lesley Prescott has, over the past eight and a half years, grown the commercial business activity of the network’s charity members to ensure stronger financial sustainability. She has achieved this through the development of Furniture ‘Take Back’ schemes and customer return donations with major retailers including John Lewis, IKEA, Dixons/Carphone and Dunelm. Her main focus has always been the well-being and growth of the network’s charity and social enterprise members through the provision of good quality, reusable furniture and goods, along with relevant information and training to support their community activities.


Icon Introduction to the Reuse Network - Lighthouse Furniture


Lighthouse Furniture's presentation at the grant-making forum on 11 September 2019

Icon An Introduction to the Reuse Network


Reuse Network presentation from the grant-making forum on 11 September 2019

Icon Why Connect Assist?


Connect Assist's PowerPoint presentation from the grant-making forum 11 September 2019

Icon Reconnecting with beneficiaries through brand and digital


IE Brand and Clergy Support Trust PowerPoint presentation from grant-making forum 11 September 2019

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