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Railway Benefit Fund Logo - Railway Benefit Fund Logo

Railway Benefit Fund Rebrand

This month the charity launched their new visual identity, including new logo, colours and font.

The charity states their new look better matches what they’ve become since the charity first began in 1858: a charity that better reflects the issues faced by railway staff of today.

In the past 160 years the charity has evolved and changed depending on the needs of the industry. As a part of the rebrand, they listened to market research and industry stakeholders to ensure they are relevant to today’s modern railway people.

The rebrand also comes with news that the Railway Benefit Fund has launched new services of support as well as looking at new ways in which they can engage and work with the industry to better look after its people.

The charity believes their new logo does a better job of describing who they are and what they do. The colours are fresher, brighter and friendlier, like the RBF of 2019. In their literature and work, there will be a link to each area of the charity, with a particular colour.  The green reflects a proactive approach to supporting the industry and will predominantly be used for services related information. Whereas, the purple will be used more in connection with our engagement and fundraising activities.

Last week, with Pete Waterman's help, RBF launched the charity’s latest initiative designed to provide small grants towards family and child expenses for lower-paid railway staff. Pete unveiled the new RBF Family Support Fund during his #MeetPete tour on behalf of the charity.

Source: Railway Benefit Fund