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Shopping - Shopping

retailTRUST backs the Shop Responsibly campaign

retailTRUST is involved with the Shop Responsibly campaign, calling on shoppers to do the right thing during the COVID-19 crisis. Shopping has changed more in the last few weeks than we ever thought possible, now more than ever before we have a collective responsibility to Shop Responsibly.

Shop Responsibly, an initiative created by Publicis Groupe UK, is backed by major consumer goods companies.

With retailers under exceptional pressure, brand owners are using their collective might to urge shoppers to stay home, stay safe and respect the measures put in place to keep us safe. The campaign is live on a number of retailer websites and is backed by a #shopresponsibly social media campaign.

Shop Responsibly means that you respect and support specialist shopping times of day, and prioritise those who need it the most.

Neil Duffy, Director of Wellbeing and Funding at retailTRUST, said: “We are thrilled to be supporting this initiative which supports all those working on the frontline. Let’s all Shop Responsibly so that together we can consider our neighbours, the vulnerable and all frontline staff including our amazing shop workers.”

If your organisation would also like to get involved, please get at

Source: retailTRUST